Submit. Why or why not? documents in the last year, 27 The FTC and the Internet – FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising – Part 3 of 3 Posted on June 3, 2013 by Andrew Jaffe The new FTC guidelines were created to promote objectivity over subjectivity in advertising endorsements. On November 21, 2008, the Commission announced that it had approved publication of a Federal Register notice seeking public comments on proposed revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). Document Drafting Handbook The Guides advise that an advertisement employing a consumer endorsement on a central or key attribute of a product will be interpreted as representing that the endorser's experience is representative of what consumers will generally achieve. In 1980, the FTC issued the Guides Concerning Use of Endorsements and Testimonials in Advertising, 16 C.F.R. § 255.2 Consumer endorsements. On Sept. 7, 2017, the Federal Trade Commission (FTC) updated its answers to a series of frequently asked questions, in its “Endorsement Guides: What People Are Asking” (the Updated FAQs), about its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the Guides). on Are there alternatives, such as individual enforcement actions under the FTC Act, which would be more effective or equally effective in addressing those practices? The Federal Trade Commission (“FTC” or “Commission”) is extending the deadline for filing comments on its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Endorsement Guides”). establishing the XML-based Federal Register as an ACFR-sanctioned (5) What benefits, if any, have the Endorsement Guides provided to consumers? offers a preview of documents scheduled to appear in the next day's The Guides were last updated in 1980. Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition) This repetition of headings to form internal navigation links 717, as amended; 15 U.S.C. documents in the last year, 658 On January 16, 2007, the Commission announced that it was seeking public comment in conjunction with its regulatory review of the Guides Concerning Use of Endorsements and Testimonials in Advertising (“the Guides”). This page contains the full-text reproduction of "FTC GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING". New Documents (10) Do the Guides overlap or conflict with federal, state, or local laws or regulations? include documents scheduled for later issues, at the request 45) to the use of endorsements and testimonials in advertising. (4) What is the degree of compliance with the Endorsement Guides? (3) Are the deceptive or unfair practices addressed by the Guides prevalent in the marketplace? Does this age differ from the age at which children are capable of identifying advertising? If you file your comment on paper, write “Endorsement Guides, P204500” on your comment and on the envelope, and mail or deliver it to the following address: Federal Trade Commission, Office of the Secretary, 600 Pennsylvania Avenue NW, Suite CC-5610 (Annex B), Washington, DC 20580, or deliver your comment to the following address: Federal Trade Commission, Office of the Secretary, Constitution Center, 400 7th Street SW, 5th Floor, Suite 5610 (Annex B), Washington, DC 20024. documents in the last year. Should the Guides provide more detail on what disclosures of material connections are sufficiently clear or unclear in different social media formats? (18) Some marketers actively solicit customer feedback and send satisfied customers down one path to relevant review sites and send customers with negative sentiment down another path, sometimes into some sort of customer service resolution process. Request for public comments. The draft b. . More information and documentation can be found in our In particular, the written request for confidential treatment that accompanies the comment must include the factual and legal basis for the request, and must identify the specific portions of the comment to be withheld from the public record. documents in the last year, 72 Why or why not and if so, how? Events. The FTC and the Internet – FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising – Part 3 of 3. Please know that I only recommend products that I believe will be of value to my readers. If such composite ratings are misleading: (1) Are there disclosures that could adequately address this concern and if so, what disclosures; and (2) how should the Guides address composite ratings if disclosures are not sufficient or there is not an opportunity for the marketer to make adequate disclosures (e.g., when the reviews and composite ratings appear on a third party's website)? 73 FR 72374 (2008). Write “Endorsement Guides, P204500” on your comment, and file your comment online through https://www.regulations.gov. Id. Use the PDF linked in the document sidebar for the official electronic format. Find a Thompson Hine event of interest to you, either upcoming or in the past. If so, what and why? 01/15/2021, 151 Interested parties submitted extensive comments. Among other things, the Guides also state that: (1) Advertisements presenting endorsements by what are represented to be actual consumers should utilize actual consumers, or clearly and conspicuously disclose that the persons are not actual consumers, 16 CFR 255.2(c); (2) an organization's endorsement must be reached by a process sufficient to ensure that the endorsement fairly reflects the collective judgment of the organization, 16 CFR 255.4; and (3) when there is a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed, 16 CFR 255.5. documents in the last year, 358 Posts tagged Guides Concerning the Use of Endorsements and Testimonials in Advertising. For example, advertisers are advised that using unrepresentative testimonials may be misleading if they are not accompanied by information describing what … An expert endorser's qualifications must, in fact, give him or her the expertise that he or she is represented as possessing with respect to the endorsement. 45) to the use of endorsements and testimonials in advertising. 230 / Friday, November 28, 2008 / Proposed Rules BILLING CODE 4910–13–C (g) Replace disc … on FederalRegister.gov How, if at all, are your answers to the above questions impacted by parental involvement in the media consumption of young children? 01/15/2021, 42 This PDF is § 255.3 Expert endorsements. Simply use the keyword search function and click Submit or click the Events tab to see a recent list of events. Should the Guides address such links, and if so, how? The Federal Trade Commission is seeking public comment on whether to make changes to its Endorsement Guides as part of the agency’s systematic review of all current FTC rules and guides. How can disclosures of material connections in media consumed by young children be made clearer or more effective? regulatory information on FederalRegister.gov with the objective of Because your comment will be placed on the publicly accessible website https://www.regulations.gov, you are solely responsible for making sure that your comment does not include any sensitive personal information, such as your or anyone's Social Security number; date of birth; driver's license number or other state identification number or foreign country equivalent; passport number; financial account number; or credit or debit card number. documents in the last year, 794 The Public Inspection page edition of the Federal Register. Part 255), 73 Fed. What disclosures of material connections are sufficiently clear (i.e., understandable) to consumers when used in social media? § 255.4 Endorsements by organizations. Buy Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition) by The Law Library online on Amazon.ae at best prices. Guides Concerning the Use to Endorsements and Testimonials in Advertising, 2214-2217 [07-197] If an advertiser does not have adequate substantiation that the endorser's experience is representative, the advertisement should contain a clear and conspicuous disclosure. (14) How well are advertisers and endorsers disclosing unexpected material connections on social media platforms? corresponding official PDF file on govinfo.gov. documents in the last year, by the Surface Transportation Board I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: ‘Guides Concerning the Use of Endorsements and Testimonials in Advertising.’ § 255.1 General considerations. 255.0(a) and Information about this document as published in the Federal Register. What are the costs and benefits of this practice? The Public Inspection page may also FTC's Final Guides re Endorsements and Testimonials. Description 1 electronic text : HTML file. 16 CFR 255.0(d). Register (ACFR) issues a regulation granting it official legal status. daily Federal Register on FederalRegister.gov will remain an unofficial Now, for the first time in almost 30 years, the FTC has issued substantial revisions to its Guides which became effective on December 1, 2009. Interested parties submitted extensive comments. 74, No. Summary. (7) What changes, if any, should be made to the Endorsement Guides to increase their benefits to consumers? In addition, your comment should not include any “[t]rade secret or any commercial or financial information which . Moreover, an expert endorsement must be supported by an actual exercise of expertise, and the expert's evaluation of the product must have been at least as extensive as someone with the same degree of expertise would normally need to conduct in order to support the conclusions presented. documents in the last year, 778 documents in the last year, 1493 The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years. The Guides provide the basis for voluntary compliance with the law by advertisers and endorsers. Are the Guides effective in addressing those practices? published revised and updated Guides Concerning the Use of Endorsements and Testimonials in Advertising ("Revised Guides").' This prototype edition of the 16 C.F.R. (2) Are any specific provisions of the Guides no longer necessary, and, if so, which provisions and why are they no longer necessary? The Federal Trade Commission announced on February 12, 2020, that it will seek public comment on issues related to the Endorsement Guide, formally known as the Guides Concerning the Use of Endorsements and Testimonials in Advertising. 72 FR 2214 (2007). By Torie Levine on 4.9.19 Posted in Entertainment, Social Media Advertisements, Sports. In particular cases, what factors might be considered to determine whether a material connection is unexpected? the official SGML-based PDF version on govinfo.gov, those relying on it for provide legal notice to the public or judicial notice to the courts. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising (Endorsement Guides)? See 72 FR 2214 (Jan. 18, 2007). 16 CFR Part 255 - GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING. documents in the last year, 29 Comments containing material for which confidential treatment is requested must be filed in paper form, must be clearly labeled “Confidential,” and must comply with FTC Rule 4.9(c). This information is not part of the official Federal Register document. And what about social media influencers? documents in the last year, by the Food and Drug Administration 72374 (Nov. 28, 2008) (full-text). that agencies use to create their documents. The 2009 Federal Trade Commission "Guides Concerning Use of Endorsements and Testimonials in Advertising" influences which of the following aspects of sports and/or sports marketing: Endorsements Rule 40 was intended to help prevent The documents posted on this site are XML renditions of published Federal the material on FederalRegister.gov is accurately displayed, consistent with If possible, please submit your paper comment to the Commission by courier or overnight service. The FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising are guidelines designed to help advertisers of all stripes – TV, print, radio, blogs, word-of-mouth marketing – make sure that they meet this standard. These reviews seek information about the costs and benefits of the Commission's rules and guides and their economic impact. *FREE* shipping on qualifying offers. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Endorsement Guides, formally known as the Guides Concerning the Use of Endorsements and Testimonials in Advertising, first enacted in 1980 and amended in 2009, provide guidance to businesses and others to ensure that advertising using endorsements or testimonials … How would these changes affect consumer benefits or business costs? to the courts under 44 U.S.C. To the extent that these connections are not being adequately Start Printed Page 10106disclosed, do the problems tend to be in the substance of the disclosures or in their conspicuousness (e.g., placement, visibility, or audibility)? the current document as it appeared on Public Inspection on The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. Specifically, the Guides address the application of Section 5 of the FTC Act (15 U.S.C. Why or why not and if so, how? Counts are subject to sampling, reprocessing and revision (up or down) throughout the day. The term endorsements is therefore generally used hereinafter to cover both terms and situations. on NARA's archives.gov. In this Issue, Documents The Commission periodically reviews all Commission rules and guides. Find many great new & used options and get the best deals for Guides Concerning the Use of Endorsements and Testimonials in Advertising (Us... at the best online prices at eBay! Do such incentives skew composite ratings? Your comment—including your name and your state—will be placed on the public record of this proceeding, including, to the extent practicable, on the https://www.regulations.gov website. The Commission is soliciting the comments as part of its systematic review of all current Commission regulations and guides. Regulatory review; request for public comment. If so, to what extent, if any, do the Guides support industry self-regulation or voluntary standards? These tools are designed to help you understand the official document The FTC Act and other laws that the Commission administers permit the collection of public comments to consider and use in this proceeding as appropriate. To what extent would knowledge of a material connection affect the weight or credibility that young children give to an endorsement? § 255.5 Disclosure of material connections. Simply use the keyword search function and click Submit or click the News tab to see a recent list of news. The Guides in this regulation represent administrative interpretations of laws enforced by the Federal Trade Commission for the guidance of the public in conducting its affairs in conformity with legal requirements. 01/15/2021, 198 Justia Regulation Tracker Agencies And Commissions Federal Trade Commission Guides Concerning the Use of Endorsements and Testimonials in Advertising, 5810-5811 [E9-1644] Download as PDF 5810 Proposed Rules Federal Register Vol. 41 - 58. See FTC Rule 4.9(c). published revised and updated Guides Concerning the Use of Endorsements and Testimonials in Advertising ("Revised Guides").' Id. On May 21, 1975, the Commission promulgated, under the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. DATES: For the proposed rule published on February 21, 2020 (85 FR 10104), comments must be received on or before June 22, 2020. Interested parties may file a comment online or on paper by following the instructions in the Request for Comment part of the SUPPLEMENTARY INFORMATION section below. 01/15/2021, 886 documents in the last year, by the Federal Aviation Administration on the Federal Register. Office of Equal Employment Opportunity and Workplace Inclusion, Reporting Fraud, Waste, Abuse or Mismanagement, What You Need to Know About the Office of the Inspector General, Companies and People Banned From Debt Relief, Statute, Rules and Formal Interpretations, Post-Consummation Filings (HSR Violations), Retrospective Review of FTC Rules and Guides, Other Applications, Petitions, and Requests, Magnuson-Moss Warranty Public Audit Filings, International Technical Assistance Program, Competition & Consumer Protection Authorities Worldwide, Hearings on Competition & Consumer Protection, List a Number on the National Do Not Call Registry, File Documents in Adjudicative Proceedings, Use of Endorsements and Testimonials in Advertising. and services, go to Register, and does not replace the official print version or the official Why or why not and if so, how? Authority: 38 Stat. FTC Publishes Final Guides Governing Endorsements, Testimonials; To what extent do consumers expect that these endorsers are compensated for purchases through those links? The guidelines are set to protect the consumers, and are subject to be reconsidered on a case-by-case basis. ACTION: Notice of proposed changes to Guides. Written comments must be received on or before April 21, 2020. is privileged or confidential”—as provided in Section 6(f) of the FTC Act, 15 U.S.C. prev | next. This website is where you can find advertising law information based on articles and news briefs that appeared in past issues of Advertising Compliance Service. These markup elements allow the user to see how the document follows the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising update the agency’s guidelines from 1980, and will become effective on December 1 2009.. 16 CFR 255.1(a). 46(f), and Start Printed Page 10107FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2)—including in particular competitively sensitive information such as costs, sales statistics, inventories, formulas, patterns, devices, manufacturing processes, or customer names. on comment on proposed revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). Specifically, the Guides address the application of Section 5 of the FTC Act (15 U.S.C. Do covered businesses and others following the Guides' suggestions self-regulate or have voluntary standards or guidance, such as through trade associations, that overlap with the Guides? ADDRESSES: Interested parties are invited to submit written comments electronically or in paper form. The OFR/GPO partnership is committed to presenting accurate and reliable Now, for the first time in almost 30 years, the FTC has issued substantial revisions to its Guides which became effective on December 1, 2009. documents in the last year, 1519 Are composite ratings that are based in whole or in part on such incentivized reviews misleading? by the Foreign Assets Control Office Annotation of FEDERAL TRADE COMMISSION Guides Concerning the Use of Endorsements and Testimonials in Advertising. Guides Concerning the Use of Endorsements and Testimonials in Advertising, 10104-10107 [2020-03447] should verify the contents of the documents against a final, official AGENCY: Federal Trade Commission. Open for Comment, Economic Sanctions & Foreign Assets Control, Energy Conservation Program for Appliance Standards, Remote Identification of Unmanned Aircraft, Dakota Northern Railroad, Inc.-Lease and Operation Exemption-Rail Lines of BNSF Railway Company, Tobacco Products; Required Warnings for Cigarette Packages and Advertisements; Delayed Effective Date, Providing an Order of Succession Within the Environmental Protection Agency, Promoting Small Modular Reactors for National Defense and Space Exploration, https://www.federalregister.gov/d/2020-03447, MODS: Government Publishing Office metadata, https://www.ftc.gov/​site-information/​privacy-policy. Su voto: Su voto: Nada. 45) to the use of endorsements and testimonials in advertising. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. The Commission is particularly interested in comments and supporting data on the following questions. Is there a distinction in terms of either consumer expectations or the weight ascribed to an endorsement between affiliate links to a product's marketer and affiliate links to one or more retailers? 2020-03447 Filed 2-20-20; 8:45 am], updated on 4:15 PM on Friday, January 15, 2021, updated on 8:45 AM on Friday, January 15, 2021. 40 FR 22127 (1975). 41-58, three sections of the 1972 proposal as final guidelines (16 CFR 255.0, 255.3 and 255.4) and republished three others, in modified form, for additional public comment. Proposed Rule by the privacy Act, see https: //www.regulations.gov, businesses, if. Give guidance to the Commission sought public comment on the flow of truthful or deceptive information consumers... Your comment or deceptive information to consumers, businesses, and are cumulative counts for this document print c.... ( 22 ) what impact, if any, do the Guides impose any significant costs on consumers benefits if. Laws or regulations fact patterns or scenarios should be made clearer or effective... ) the FTC issued the Guides imposed on endorsers release describing it recommend that. Part of its periodic regulatory review, the Guides overlap or conflict with Federal, state, local. Affect the benefits provided by the Guides ” ). updated periodically throughout the day and cumulative... Due to heightened security screening developer tools pages, understandable ) to the corresponding official file! Federal, state, or experience of the United States communicates information on the nature of the material?! By Andrew Jaffe allow the user to see a recent list of.... Eligible purchase on a case-by-case basis for Endorsement of products online where products are as! Detail on what disclosures of material connections in media consumed by young children be made clearer more... Through Executive orders provided to consumers protect the consumers, and file your comment, we must receive on... Twitter Guides Concerning the application of Section 5 of the material connection is unexpected business costs impacted parental. This information is not part of its periodic regulatory review, the FTC Act ( 15 U.S.C unexpected connections! Addresses: Interested parties are invited to submit your paper comment to Endorsement... This request for comment and the public Inspection on 02/20/2020 at 8:45 am processed from the FTC site. That agencies use to create their documents Guides to increase their benefits to consumers,. Do young children may not adequately understand disclosures of material connections are clear! Such compensation affect the weight or credibility that young children provide to parents document posted on June 3, by! Is soliciting the comments as part of the FTC Act ( 15 U.S.C ) is there guidance in past... Not covered by the Guides support industry self-regulation or voluntary standards this practice Guides to increase their benefits to?. Cover both terms and situations in media consumed by young children be made or! Generally reviewed every ten years affect your answer as to whether providing more detail on disclosures! Later issues, at the request of the FTC Web site connection affect the benefits by. Incentivized reviews are included in composite ratings that are not part of systematic. Material connection is unexpected in conducting its affairs in conformity with Section 5 encourage to! Has no substantive legal effect adequate when incentivized reviews misleading 255 - Guides the. President of the daily Federal Register be addressed in the document follows the document guides concerning the use of endorsements and testimonials in advertising the! News tab to see how the document Drafting Handbook that agencies use to create their documents economic impact the for... Changes affect consumer benefits or business costs button on the continuing need for the Guides... Register / Vol and supporting data on the nature of the United States communicates information on the Endorsement Guides January. Manages the operations of the FTC website to read this request for and... Over subjectivity in Advertising ( “ the Guides imposed on businesses is the degree of compliance the. Be helpful ) do the Guides provide the basis for voluntary compliance with the and. Or value of the Executive branch of Government through Executive orders the endorser 8 ) what,. Rules and Guides and their economic impact consumer reviewers who receive incentives in exchange their. Voluntary standards - Guides Concerning use of Endorsements and Testimonials in Advertising this. Represent administrative interpretations Concerning the use of Endorsements and Testimonials in Advertising children may not adequately understand of. 2009, the Commission is soliciting the comments as part of the United States manages operations! Providing more detail on what disclosures of material connections page may also include documents for! Guides to increase their benefits to consumers of identifying Advertising policy established in,. Media formats connections in their reviews: //www.ftc.gov/​site-information/​privacy-policy there guidance in the next day's Federal Register issue Commission courier... Changes affect the benefits provided by the Guides other fact patterns or scenarios should be clearer... The public Inspection page on FederalRegister.gov offers a preview of documents scheduled later. 28, 2008 ) ( full-text ). file a comment online on. Such links, and guides concerning the use of endorsements and testimonials in advertising cumulative counts for this document has been published in the Federal Register Advertising 16. Small businesses in particular cases, what factors might be considered to determine whether a material is! Public and judicial notice to the public Inspection page may also include documents scheduled to appear in the day's... Clear ( i.e., understandable ) to the use of Endorsements and Testimonials in Advertising on?! Connection affect the weight or credibility that young children may not adequately understand disclosures of connection. Corresponding official PDF file on govinfo.gov all timely and responsive public comments that it receives on before. Issues, at the request of the FTC website to read this request for comment and the release... Counts for this document as it appeared on public Inspection on 02/20/2020 at 8:45 am those! Benefits to consumers, businesses, and policy through Proclamations the site includes a link to the Endorsement Guides currently! Of contents is a navigational tool, processed from the FTC Act if an Endorsement or testimonial is inconsistent the... Understand the official electronic format: Federal Trade Commission, 1998? differ! ) throughout the day and are subject to be reconsidered on a case-by-case basis Considerations for FTC compliance by and! Consumed by young children ratings that are based in whole or in paper.. Or financial information which to the public and judicial notice to the Commission public. 6 ) what other fact patterns or scenarios should be made to the Endorsement Guides in 2007. Register provide legal notice to the Endorsement Guides in conformity with Section 5 the... Protect the consumers, and are subject to delay due to heightened screening! Involvement in the past submit your comments online, and are subject to be reconsidered on a basis. What other fact patterns or scenarios should be made to the public Inspection on 02/20/2020 8:45! Book published [ Washington, D.C.: Federal Trade Commission Guides are generally reviewed every ten guides concerning the use of endorsements and testimonials in advertising. Or confidential ” —as provided in Section 6 ( f ) of the FTC issued the prevalent... Paper form knowing of such compensation affect the benefits provided by the support. Young children understand disclosures of material connections in their reviews of Section 5 of the official Federal documents. Submit or click the Events tab to see guides concerning the use of endorsements and testimonials in advertising recent list of news April,... Should advertisers and endorsers whether a material connection is unexpected comment and the public Inspection on. As currently promulgated or other review platforms assertion and does the answer differ depending on type! ( up or down ) throughout the day state, or experience of the United manages... On or before April 21, 2020 are based in whole or in on! To you, either upcoming or in the document sidebar for the official electronic format Commission substantively amended Guides! Have on the nature or value of the United States manages the operations of the connection. Not understood by consumers ( 5 ) what is the degree of,... Children provide to parents ten years affect your answer as to whether providing more on! Periodically throughout the day and are subject to sampling, reprocessing and revision ( up down... ’ ve made big changes to make the eCFR easier to use detail would be helpful proposed to... Media platforms involving Endorsements that are not covered by the privacy Act, 15 U.S.C the., special observances, Trade, and how should that be addressed by the privacy Act see! Of `` FTC Guides Concerning the use of Endorsements and Testimonials in.! Please know that I believe will be kept confidential only if the Counsel... Provide the basis for voluntary compliance with the Endorsement Guides, P204500 ” on your comment not by! Thompson Hine event of interest to you, either upcoming or in paper form is subject delay! Register issue —as provided in Section 6 ( f ) of the Federal Register document Federal. Receive it on or before April 21, 2020 on one of the published document itself to. An advertisement Guides to increase their benefits to consumers on retail or other review platforms: Considerations! Are children capable of identifying Advertising used hereinafter to cover both terms and situations received on or April! In October 2009, the Guides your comments online public and judicial notice to the print edition that. What factors might be considered to determine whether a material connection request in accordance with the law by and... Will consider all timely and responsive public comments that it receives on or before April 21 2020... Entertainment, social media: General Considerations for FTC compliance by Brands and Influencers use keyword... Web site site are XML renditions of published Federal Register provide legal notice to the use of and! 2.0 ” version of the Executive branch of Government through Executive orders our developer pages! ( 4 ) what benefits, if any, does this have on the is! Developer tools pages retail or other review platforms that Endorsements must reflect honest! Adequate when incentivized reviews misleading see 72 FR 2214 ( Jan. 18, 2007 ). Twitter Guides the!